Chanel Eau Première

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Over 90 years have passed since Coco Chanel gathered a select few in her rue Cambon boutique on May 5th 1921 to present her Chanel No 5. I wonder if she could ever imagine how successful it would become.

And now, 2014, Chanel 5’s sister fragrance, Chanel Eau Première 5, is coming out in a new version.

I don’t know about you, but seeing a bottle of No 5 I immediately imagine a nude Marilyn Monroe in white satin sheets. Which other perfume can do that?

To celebrate un peu, we made a petite gif. Hope you like it.

*all photos by

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