A few weeks ago I had the great (and terrifying) pleasure of giving a talk to industrial design and fashion students at UVM (Universidad Del Valle de México). I was there to speak about personal branding in social media . And it was my first talk. Ever. Unless you count power point presentations in the office.
So when I found myself standing on a stage with a microphone and maybe a hundred pair of eyes staring back at me, I wanted to throw up. Talk about (hehe) a knee-shaking-pee-in-your-pants-inducing-holy-shit-what-am-I-doing-here moment. But then as I looked at them, I was transported back to my own schools days at Tec de Monterrey, remembering how lost I felt, and then realized that, yeah, these kids are really just looking for some comforting advice. I can give them that. Then my knees stopped shaking. At least a bit. They went from a full-on magnitude 8 earthquake to a measly 4.5.
And off I went.
I talked about how important it is to create a personal brand and how to get noticed out there in the real world. You can be the most talented designer in the world, but if you can’t get your portfolio under the nose of the right people, you’re nobody. You gotta stopp picking your nose and start interacting with the movers and shakers — and you have to constantly create. Whatever it is you do, make sure you’re always working on something — especially on personal projects. ABB, I told them — Always be busy. (Actually just thought of that abbreviation. But it sounds good, right?)
An hour and half later I opened my eyes and realized I was still alive. I had made it through unscathed. And I even got a diploma! Yay! I love diplomas. So now I’m thinking starting my own version of the TED talks. I’ll call them BERE talks. BERE for BE REally awesome. Might have to work on the name a bit more …