Breaking 1000K (and my training plan)

I promised you I’d write about my training. I was supposed to do it last week, but I was swamped with work so I never got a chance. But here goes. First I wanna say that I’m not a running expert in any way. What I know about running and training comes from googling (mostly El Vikingo’s googling, actually). So take it with a grain of salt, OK? Cool.

Read more »


Bere and El Vikingo’s Infinite Running Playlists

I can’t run without music. I just can’t. Hearing my own heavy breathing makes me feel tired. But when I listen to music I can forget about how exhausted I am and just focus on running. Some people (weirdos)prefer to listen to the sound of nature, saying it gives you a better experience. But in Mexico City … all you’d hear would be honking car horns and … people. Horrible. I’m posting mine… Read more »


adidas split 16k — the race from hell

Adidas Split 16k -- Mexico CIty from The Story Bureau on Vimeo.

This weekend I ran the Adidas Split 16k. The race took place in Santa Fe, a little detail I had failed to notice when I signed up. If you’re not already aware of it, Santa Fe is full of hills. Long, steep, horrible hills. If I’d seen where the race was before, I’d never signed up for it. I hate hills. The time I aimed for before I knew the race was in… Read more »


Bere the writer — Bleu & Blanc

There’s nothing like seeing your name in print (unless it’s in a gossip magazine and your name is attached to photo of yourself gobbling down pancakes in the nude). And guess what — last month yours truly had the awesome opportunity to write the cover story (hello!) for the travel magazine Bleu & Blanc. It was a terrifying experience. See, I’m not really a writer. I mean, not a real one. So… Read more »


Marathon Food: El Vikingo’s (Energy) Balls of Fire

At the moment we’re experimenting with all kinds of vegan smoothies and energy bars (did I mention we’re vegan?). This recipe we made yesterday. It’s a slight adaptation of a recipe from Thrive. The only thing we changed is that we added sunflower seeds and amaranth. The amaranth was actually an afterthought, so it’s not featured in the photos. Also, when we started we thought we were making energy BARS, but when… Read more »


Marathon Diaries — Weekend Update

Days six and seven went according to plan — a short run on Saturday and then a longer (14k) run on Sunday. Saturday was actually supposed to be a rest day, but I couldn’t help myself — I don’t have that much time to train, so I feel I should take advantage of every chance I get. El Vikingo made sure he got his rest day, though, and even took an extra one… Read more »


Forget Ted Talks — This is Bere Talk

A few weeks ago I had the great (and terrifying) pleasure of giving a talk to industrial design and fashion students at UVM (Universidad Del Valle de México). I was there to speak about personal branding in social media. And it was my first talk. Ever. Unless you count power point presentations in the office. So when I found myself standing on a stage with a microphone and maybe a hundred pair of eyes… Read more »


Marathon Diaries: Day 4 — Running in Rain (not)

Day four of my Marathon training. The last three days have been so so. Haven’t managed to run as much as planned; one day I overslept, and another it was raining. And running in rain — not doing it. Don’t wanna get sick. El Vikingo says I’m ridiculous, but oddly, he always manages to oversleep when it’s raining. “I didn’t hear the alarm,” he says. Bullshit, I say. I probably would run in the… Read more »